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Business help for resident entrepreneurs
CBHA has started a new initiative to support residents who want to set up their own business
CBHA has started a new initiative to support residents who want to set up their own business.
Head of community investment Roz Gordon said: “We have been helping people into training or employment, with great success, for a long time but this is the first time we have worked with entrepreneurial residents who want to be self-employed.”
CBHA has teamed up with Wendy Jackson of Bite sized Marketing to offer these residents advice on creating a business plan, marketing, feasibility and research.
She also guides them through creating a customer database, how to analyse who is buying their product, securing repeat business and how to build strong relationships with customers.
Nicky Ball, 44, of Chingford, is a jewellery maker who wanted help in growing her business.
“I have always been arty-crafty and I’ve been making jewellery for years, mainly selling to friends and doing pieces to order. I hold jewellery parties but once someone has one item, that seemed to be it so it was a bit limited.
“Wendy has been really helpful. She advised me to look at niche markets. As a result, I am about to show Leyton Orient FC some samples with a view to having them on sale in their gift shop. They will be in the club colours and will include little metal footballs, and of course, the red dragon.”
Another resident with a business idea is Gloria Raeburn, of Leyton. She is a foster carer and wanted to turn her hobby of making greeting cards into a part-time business. Wendy helped her develop her niche market plan – cards for foster children and their families.
“There are no cards to welcome a foster child into your family, or for when children leave care. And none for them to give to a foster parent on a birthday,” said Gloria.
“Wendy suggested I contact 10 foster agencies to see if they were interested in my cards. The foster agency I work for is very interested and I am now putting together a portfolio to show them.
“The ideas Wendy gave me have been really good,” she said.
Nicky Ball - Course Participant